From March 20th to 24th, Honglong Ma Tang Rice Wine Co., Ltd. in Xiaogan City showcased traditional Ma Tang and specialty rice wine at the 2025 Sugar and Wine Fair, receiving high praise for its products and showcasing the charm of intangible cultural heritage cuisine. Welcome to discuss cooperation!  

Technological development, traditional culture, talent gathering, and industrial development 2024 Xiaogan sesame sugar rice wine industry skilled talent exchange activity   On November 22nd, a 2024 Xiaogan Ma Tang Rice Wine Industry Skill Talent Exchange Event was held at the main entrance square of A9 district, Shouheng city, Xiaogan city. The event was hosted by the Xiaogan Human Resources and Social Security Bureau, organized by the Xiaogan Ma Tang Rice Wine Industry Association and the Xiaogan Vocational Skills Appraisal Guidance Center. This event aims to; Exhibition, performance, and conference; The combined form fully demonstrates the exquisite craftsmanship and artisan spirit of the millennium old traditional brewing of Xiaogan sesame sugar rice wine, inheriting and promoting the local brand characteristics of Xiaogan. PART.01 The grand opening plays the prelude to the event  At 9 o'clock in the morning, the opening ceremony was grandly held with the passionate and surging "Chinese Drum Soul" opening dance. The wonderful performance of just three minutes instantly ignited the atmosphere on site to its peak. Subsequently, the host introduced the attending leaders and guests, making everyone deeply feel the high concern and importance of this event from all walks of life. The song and dance "My Beauty" adds a touch of colorful brilliance to the event with its beautiful melody and moving dance moves. Subsequently, the promotional video of Ma Tang rice wine skills talent achievements played allowed people to gain a deeper understanding of the craftsmanship spirit behind Xiaogan rice wine. During the performance of the national anthem, the atmosphere was solemn and dignified, further inspiring everyone's patriotism and strong pride in traditional culture Afterwards, Sun Jun, the president of the Xiaogan Ma Tang Rice Wine Industry Association, delivered a welcome speech, expressing warm welcome to all the guests and good wishes for the event Luo Dongtang, a second level researcher from the Municipal Human Resources and Social Security Bureau, delivered the opening speech, emphasizing the significant significance of this event in promoting industry technology exchange and innovation The referee oath and player oath fully demonstrate the fairness and impartiality of the event selection, as well as the competitive spirit of the players Finally, Nie Dan, Deputy Secretary General of the Municipal Government, announced the opening of the event, marking the official start of this grand event     PART.02 Craftsmanship inheritance showcases diverse vitality  The event was grandly opened, and the Deputy Secretary General of the Municipal Government and his delegation visited the Ma Tang Rice Wine Tasting Area and Product Display Area under the guidance of Sun Jun, the President of the Xiaogan Ma Tang Rice Wine Industry Association, and Zhang Lin, the tour guide In the tasting area, we cordially invite you to enjoy the“ Chinese time-honored brand; The inheritor of the renowned rice wine restaurant personally visited the venue and made the signature osmanthus rice wine, allowing every attending guest to experience the rich flavor of this traditional wine firsthand At the same time, the event carefully arranged a demonstration of the handmade craftsmanship of traditional sesame candy. Participants not only witnessed the charm of this ancient craft, but also had the opportunity to taste freshly baked and handmade sesame candy, experiencing its unique sweetness and crispness Subsequently, about 40 skill achievement booths were carefully set up in the Ma Tang Rice Wine product exhibition area, aiming to provide an excellent platform for all member units and affiliated enterprises to fully showcase their products and innovative achievements during the exchange meeting. These booths not only showcase the diversity and vitality of the sesame rice wine industry, but also build a solid bridge for promoting industry exchanges and cooperation     PART.03 Compete in martial arts competitions and showcase skills on the same stage  After the opening ceremony, a series of exciting and diverse activities followed one after another: a rice wine flavored beverage preparation competition, a Xiaogan rice wine tasting event, and a live sales competition were launched. In the rice wine flavored beverage preparation area, the contestants have exerted all their skills to create unique rice wine drinks with superb techniques. In the tasting area, the contestants taste each type of clear rice wine with a meticulous attitude and conduct professional evaluations At the same time, the online live sales activities are flourishing in the product display area of the participating units. Professional anchors enthusiastically promote the unique charm and advantages of Xiaogan sesame sugar rice wine to netizens, fully leveraging the emerging format of live streaming e-commerce to promote industry innovation and development, injecting new vitality into the expansion of industry market space     PART.04 Signing ceremony brings together industrial development  At 10:35, the strategic cooperation signing ceremony was held grandly. Hubei Institute of Technology, Hubei Vocational and Technical College, and Xiaogan Ma Tang Rice Wine Industry Association jointly signed a school enterprise cooperation skill talent training agreement. At the same time, each member enterprise also signed a strategic cooperation agreement with distributors This series of measures has injected new vitality into the development of Xiaogan rice wine and opened a new chapter of win-win cooperation     PART.05 First release of textbooks to inherit brewing techniques  At 10:45, the release ceremony of the textbook "Rice Wine Brewing" was held. Vice President Yu Jiangtao and Editor in Chief Zheng Jifei of China University of Geosciences Press attended the event Textbook editors Sun Jun and Li Jiliang signed and donated books to everyone, and left a precious photo together. The distribution of this textbook plays an important role in inheriting and promoting the brewing techniques of Xiaogan rice wine, and cultivating more professional talents in the industry     PART.06 Skill exchange, collision, spark of ideas  At 11:00, an expert and skilled talent exchange meeting was held. At the meeting, Zhao Xianfeng, a senior laboratory technician at the Chinese Academy of Sciences, brought profound insights on "Focusing on Food Security and Developing New Quality Productivity" Doctoral supervisor Chen Maobin gave a wonderful presentation on the theme of "Brewing Talent Team Construction and Production Equipment Innovation Trends" Dr. Zhou Yong, on the other hand, elaborated on the physiological and molecular mechanism response of Zhuhu pearl glutinous starch to high temperature grouting in a simple and profound manner. The sharing of three experts provides valuable strategic thinking and practical suggestions for the future development of the industry     PART.07 Successful Closing Ceremony and Grand Award Ceremony   

       On March 28, 2023, the Deputy Minister of the Municipal United Front Work Department and the Deputy Director of the District Market Supervision Administration visited our company to inspect and guide the work. The purpose of this inspection is to gain a deeper understanding of the company's operational status, business development plans, and the challenges it faces, in order to provide strategic guidance for the company's future development.  

       On March 30, 2022, Vice Mayor Liu Min of Xiaogan City visited our company to inspect and guide the work. The purpose of this inspection is to gain a deeper understanding of the company's operational status, business development plans, and the challenges it faces, in order to provide strategic guidance for the company's future development.